It’s not “Bonjour”, It’s “Au Revoir” For Sofitel PH

I am offended with Sofitel PH’s use of “Bonjour” in their statement. (Read a French version of this entry here.)

Sofitel PH's official statement ironically opens with "Bonjour" before being followed suit by their excuse.

Sofitel PH’s official statement ironically opens with “Bonjour” before being followed suit by their excuse.

In a statement released by the management of Sofitel PH regarding a controversy, they have opened it with the French greeting “Bonjour” meaning “Hello“. I find it a little offensive because what follows suit after the greeting are illogical excuses made by the management to cover up for their actions.

Sofitel is a chain of French luxury hotels known worldwide for their quality of service. Unfortunately, here in the Philippines, the brand Sofitel is not living up to its name.

Sofitel PH has removed the country’s public service channel, UNTV, from its program listings, citing reasons such as limited systems or guest feedbacks. Netizens, however, are quick to point out the faults in their statement, calling for a public apology instead.

It’s not just media discrimination the netizens are reacting to as well, it’s also their act of opposition towards UNTV’s public service efforts.

It is a sustained boycott for the supporters of UNTV. The hashtags #NotoSofitel and #BoycottSofitelPH have topped the ranks of Philippine Trends, even making it to Worldwide Trends.

The hashtags #NotoSofitel and #BoycottSofitelPH landed in the top 1 and 3 spots of Philippines trends, respectively.

The hashtags #NotoSofitel and #BoycottSofitelPH landed in the top 1 and 3 spots of Philippines trends, respectively.

But, instead of apologizing, Sofitel PH remains firm in their stand and offered instead illogical excuses for their biased actions.

That is why I find their use of “Bonjour” offending.

I have learned through my French classes that “Bonjour” is a cheerful greeting the French use; they use it to mean sincerity. However, in the case of Sofitel PH’s usage, it seems purely elitist to me.

 

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Netizens in Outrage Over Media Discrimination, #NotoSofitel and #BoycottSofitelPH Trends

Netizens took to Twitter and Social Media the hashtags #NotoSofitel and #BoycottSofitelPH after UNTV CEO, Daniel Razon announced a sustained boycott of the luxury hotel in his morning show, Good Morning Kuya.

In its July 14 episode, Razon pointed out Sofitel’s biased move of delisting UNTV in its hotel programming.

In an official statement released by the Sofitel management, their removal of the country’s Public Service Channel was allegedly brought about by guest feedback and demand.

Netizens however, react negatively to the said statement and call for a reasonable explanation and a public apology, noting that it is not just about UNTV, but the act of media discrimination committed by the hotel’s management.

The hashtags #NotoSofitel and #BoycottSofitelPH made it to the 1st and 3rd spots of Philippines trends yesterday and have tallied more than a hundred thousands tweets registering the #NotoSofitel hashtag.

The hashtags #NotoSofitel and #BoycottSofitelPH landed in the top 1 and 3 spots of Philippines trends, respectively.

The hashtags #NotoSofitel and #BoycottSofitelPH landed in the top 1 and 3 spots of Philippines trends, respectively.

 

A Station with a Heart

For ten years, UNTV has made its name in the Philippines as a television network geared solely towards public service.

Home to many advocacies such as the Tulong Muna, Bago Balita (Rescue First, Report Later), Isang Araw Lang (Just One Day), free medical, legal services and free education, UNTV promotes doing good to everyone, especially to the marginalized members of the community.

To single out UNTV is not only an act of media discrimination but also an act of opposition to its public service efforts, its followers and its beneficiaries.

It is only but rightful for UNTV’s adherents to voice out their opinions regarding a matter where they are greatly affected.

“There are times when you need to speak up, you need to voice out your rights. You do not need to always let things go especially when there are people who are already being affected. – Kuya Daniel Razon”