It’s not “Bonjour”, It’s “Au Revoir” For Sofitel PH

I am offended with Sofitel PH’s use of “Bonjour” in their statement. (Read a French version of this entry here.)

Sofitel PH's official statement ironically opens with "Bonjour" before being followed suit by their excuse.

Sofitel PH’s official statement ironically opens with “Bonjour” before being followed suit by their excuse.

In a statement released by the management of Sofitel PH regarding a controversy, they have opened it with the French greeting “Bonjour” meaning “Hello“. I find it a little offensive because what follows suit after the greeting are illogical excuses made by the management to cover up for their actions.

Sofitel is a chain of French luxury hotels known worldwide for their quality of service. Unfortunately, here in the Philippines, the brand Sofitel is not living up to its name.

Sofitel PH has removed the country’s public service channel, UNTV, from its program listings, citing reasons such as limited systems or guest feedbacks. Netizens, however, are quick to point out the faults in their statement, calling for a public apology instead.

It’s not just media discrimination the netizens are reacting to as well, it’s also their act of opposition towards UNTV’s public service efforts.

It is a sustained boycott for the supporters of UNTV. The hashtags #NotoSofitel and #BoycottSofitelPH have topped the ranks of Philippine Trends, even making it to Worldwide Trends.

The hashtags #NotoSofitel and #BoycottSofitelPH landed in the top 1 and 3 spots of Philippines trends, respectively.

The hashtags #NotoSofitel and #BoycottSofitelPH landed in the top 1 and 3 spots of Philippines trends, respectively.

But, instead of apologizing, Sofitel PH remains firm in their stand and offered instead illogical excuses for their biased actions.

That is why I find their use of “Bonjour” offending.

I have learned through my French classes that “Bonjour” is a cheerful greeting the French use; they use it to mean sincerity. However, in the case of Sofitel PH’s usage, it seems purely elitist to me.

 

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